Reviews as a Marketing Tool
Ratings and reviews are increasingly becoming an important aspect of digital marketing.Presently, potential customers check the credibility of items and services before making purchases. People confirm the value of services and products by going through testimonials of other users. Most people are familiar with Google reviews, though there are several other reviews. Clients regard highly the opinions of other clients concerning a business. Whatever the company says about itself and its products or services is considered marketing that can only be confirmed by an outsider’s testimonial. What customers have to say about a company informs the actions of its potential customers. Making good use of reviews on a company’s website is, therefore, essential. Good ratings and reviews would sell the company well to potential customers.
One can prevent bad reviews from getting to their website by using the control tools in the plug-ins. This is however, not possible when using reviews from Google and Yelp but Google reviews can be displayed through other means other than websites such as yelp and Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is important to acknowledge clients who give positive feedback.
The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Positive reviews from established and renowned companies improve a company’s image. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. For most applications, there are options that make it unnecessary to buy a plug-in. Google places reviews is a plug in that can be used with WordPress. It can feature up to three reviews at one time. To suit the theme and website design, the review panel can be modified from the configuration settings.
Another common site for reviews is Yelp.The credibility of reviews from Yelp is beyond question because of its security features. Yelp widget pro is an additional feature that clients get upon subscribing to WordPress. Facebook is also a social review site whose contents can be embedded to a website.
Though this article covers the three common types of reviews; Google, Yelp, and Facebook reviews, there are many other types of review. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.
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